Setting goals is an inspiring activity. You’re fired up in anticipation of what you’ll accomplish. But then time goes by and you’re less motivated than you were. You still may want to achieve that goal but it’s not exciting. Your motivation just isn’t what it used to be. Professor of Behavioral Science Ayelet Fishbach says, “to be motivated, you either change the situation or the way you think about the situation. This is the science in one sentence.” Your goal is still there, but if you’re not still enthused about it, you have to nurture your motivation.
Change your mindset
You have to change the circumstances or the way you think about it. If you can’t change the situation, change your mindset. Professor Fishbach gives her own example. She wanted to be more active. But instead of telling herself to walk more, she got a puppy. While that shouldn’t be the only reason to get a puppy, the puppy has certainly increased the professor’s activity. Telling yourself to do something you don’t really want to do is a recipe for failing that goal. I used to have the goal of keeping an orderly desk. That didn’t work – I failed miserably. I just don’t see the point, and having a messy desk doesn’t bother me enough to change. So I dropped that goal. My motivation to achieve it did not deserve nurturing.
Goals are abandoned because the pursuit is not enjoyable
On the other hand, Fishbach’s research found that most goals are abandoned because people don’t enjoy pursuing them. If you set the goal of losing 10 pounds by the end of the year but don’t have a good enough reason to find motivation for it, you’ll probably abandon that goal. But if you receive an invitation for a party you really want to go to, and know the outfit you want to wear, and that there will be a great band to dance to, you have a better chance at maintaining your momentum.
Sustain your momentum when you nurture your motivation
But you’ll only sustain your momentum if you nurture your motivation. Fishbach found that the reason people don’t enjoy pursuing their goals is because they take too long. People are excited when they set goals and closer to the end, they can see the finish line and are excited to get there. But in the middle, their motivation is lacking.
In our example, you’ve got 2 months to get party-ready. And if you call your goal “party-ready,” that sounds more fun than “lose weight.” 2 months isn’t a lot of time in the long term, but it’s 8 weeks. 60 days. A long stretch of chocolate withdrawal. So, here’s how to nurture your motivation: set those intermediate goals. Make sure you have a goal for every week that makes sense. For the first week, eat an extra serving of veggies every day for a week. Or walk 10 more minutes every day. And at the end of the week, perhaps a slice of cheese on the veggies. Or read an extra chapter in the book you want to devour.
Nurturing your motivation helps you to achieve important goals. I’ve said it before, but it bears repeating. When you achieve goals that are important to you, you’ll feel like you can take on the world. You did it!
By understanding yourself, you can understand how to achieve the goals that are important to you. You’ll be able to nurture your motivation from the start to the finish of a project.





